Screen Shot 2013-11-29 at 10.38.45 AM

‘Girls- to do the dishes / Girls- to clean up my room’ vs. ‘Girls- to build the spaceship / Girls to code the new app’….hmmmm, seems like a bit of a no-brainer to us, especially as fathers of sharper than tacks daughters, who wouldn’t go ANYWHERE near the bedrooms of The Beastie Boys.

In case you missed it, there’s been some hoopla about the use of a Beastie Boys song from the 80’s called ‘Girls’ by the folks at Goldieblox– who are aiming to ‘disrupt the pink aisle’ by ‘building games for girls to inspire future engineers’. Now, what the Beasties claim is ‘copyright infringement’, we here at NXHQ see as the ultimate in reclaiming a word and bringing it home to its rightful owners- the girls!!

We first saw the famous vid the morning we happened to have a meeting with NCWIT (The National Centre for Women in Technology).  We had met them over in Dublin at Web Summit 2013 and wanted to have a chat about bringing their first Canadian startup on board. And guess what? Goldiblox is one of their Entrepreneurial Alliance Members- and NOW so is Nexed!

In the end, lawsuits were then threatened and withdrawn by both sides, and Goldiblox (perhaps showing their gentler and ultimately wiser nature) has now switched up the music that sent their video viral. It’s still great, but really such a shame that it had to come to this. Wouldn’t you think that the Beasties might want to get some good karma back for their misogynist ways back in the day? Or MAYBE, just maybe this was all a brilliant marketing scheme by the Goldiblox-ers- who certainly seem like they have the brains to stay one step ahead of the Boys.

IF you want to see it in all its original, pink-aisle disrupting glory,  go check out:

 http://www.slate.com/blogs/xx_factor/2013/11/19/goldieblox_commercial_rewrites_the_beastie_boys_urges_young_girls_to_pursue.html

Hope that doesn’t get anyone in any more trouble…but sometimes a little disruption is exactly what the princess ordered :)