Came home the other day to find a flyer taped to my front door. After checking to make sure I hadn’t time- travelled back to 1983 before such old school marketing was trumped by SEO-ing and email blasting, I gently peeled, had a quick read—then bought in BIG TIME!

It was from 2 grade 8 students at our local public school. For privacy’s sake let’s call them AA (like the battery;). In their ‘Economy’ unit in Geography class, they had been given the task of stepping into the shoes of an entrepreneur and coming up with a business proposal for a product they might want to create. The project would cumulate with at ‘Dragon’s Den’ type presentation by the students to a panel of guest judges.

So, already a pretty cool assignment—but AA wanted to step it up a notch. They decided to create a REAL product, and put it out to market through the Google Play Store. So, while one of the A’s furiously coded (Grade 8’s with furious coding abilities—hello? Guess it really is 2013!) the other dove head first into developing a company name and logo. When it was all said and done, they both put together the description for their product, and, like the old nursery rhyme says—this little app-ie went to market!!

So far, the ‘Flashlight Infinity’ app has over a dozen downloads. Meaning that ‘Infinity Apps’ has done in a few short weeks what it takes some start-ups YEARS to do— bring in revenue — But more importantly, they took complete and total OWNership of that assignment. What could have been seen as mundane they chose to make exciting; what could have been seen as a chore, they chose to make a labour of love; what could have been seen as just another mark to go into their teacher’s spreadsheet, they chose to bring out of the world of the academic, and make it REAL.

And for that, ‘Infinity Apps’, ‘Flashlight Infinity’ and, of course AA, get the Nexed seal of approval, and a big ol’ fist bump for a job well done, and for reminding us who really is leading the charge into those outlying territories we keep mentioning!

And hey, if you have a buck, could use a flashlight, and want to support a coupla digital citizens peddling their wares in a 21st Century marketplace—click here to check out the app.